Category Archives: Twitter Talk

How To Properly Respond to Requests on Twitter

istock_000004158211xsmallDear Social Media Mama,

A colleague just told me about a freelance editing lead that was posted in a writer’s forum in Twitter. I realized I haven’t used Twitter for this purpose before or to even answer someone.

I looked at how to respond to someone in the Help section on Twitter and I think I understand how I reply to him. I reply to him in on Twitter page, using the @reply function, right?

But what I still need to know is what is the protocol here. Do I send the person a complete resume and cover letter, which it doesn’t seem like you can do in Twitter or do you send a short message briefly saying who you are and send him a link to either my linkedin page or website? Or something else totally different?

Twitter Mystified

Dear TM:

Basically, you can contact people in two ways on Twitter itself:

1. @ing (“atting”) them – If they are not following you, this is your only way to hope to get their attention directly. You put an @ sign in front of their Twitter handle and put that at the START of your tweet in response to them. First make sure you are following them in order for them to privately message (DM) you in response. Then @ them that you’d like to submit something in response to their announcement and would like to know how to contact them.

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Using Twitter to Publicize Events

Dear Social Media Mama:

I’m wondering how to use Twitter in your business to publicize events? I can’t figure out how Twitter can be useful for event PR. It seems very unfocused and random.

In a Twitter Quandry

twitterDear Quandry:

Or should I say “Tuandry” as in Twitter + Quandry (just a little Twitter insider talk)

I can’t say outright that Twitter is great for publicizing events. That’s putting the onus on Twitter when in fact the power rests in how one uses Twitter, not in how the application itself works. But used as part of an overall, comprehensive social media strategy, Twitter is a key component to galvanize people, tap into word-of-mouth power, get some Googleability and encourage action.

Here’s why and how I use Twitter in the social media campaigns I conduct.

1. Twitter as Gateway

First and foremost, I see Twitter as an active gateway to lead people over to the places where you can provide more information about whatever it is you want to publicize. If it is an event, you can post regular links to event news and developments to keep your followers informed.

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