Using Twitter to Publicize Events

Dear Social Media Mama:

I’m wondering how to use Twitter in your business to publicize events? I can’t figure out how Twitter can be useful for event PR. It seems very unfocused and random.

In a Twitter Quandry

twitterDear Quandry:

Or should I say “Tuandry” as in Twitter + Quandry (just a little Twitter insider talk)

I can’t say outright that Twitter is great for publicizing events. That’s putting the onus on Twitter when in fact the power rests in how one uses Twitter, not in how the application itself works. But used as part of an overall, comprehensive social media strategy, Twitter is a key component to galvanize people, tap into word-of-mouth power, get some Googleability and encourage action.

Here’s why and how I use Twitter in the social media campaigns I conduct.

1. Twitter as Gateway

First and foremost, I see Twitter as an active gateway to lead people over to the places where you can provide more information about whatever it is you want to publicize. If it is an event, you can post regular links to event news and developments to keep your followers informed.

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Obama and Social Media

I totally believe that the savvy Obama displayed by bringing on the right tech team to implement a comprehensive social media campaign helped him to win the popular vote – not to mention raise funds in unprecedented ways.

Three cheers for the Obama Social Media Team!

Here’s a great slideshow breaking it down…

How Obama Won Using Digital and Social Media

how-obama-won-using-digital-and-social-media-slideshare

View SlideShare presentation or Upload your own. (tags: election obama)

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What is the WORST Social Media Mistake…?

istock_000006348547xsmallDear Social Media Mama,

I’m just getting started with social media to promote myself and my work. What is the worst mistake I can make when engaging in social media?

Dipping a Pinky Toe in Social Networks

Dear Pinky Toe,

What is the WORST social media mistake? Oh, my friend, there are far too many to narrow it down to just one.

But let me tell you some of the things that really irk me when they happen to me in the social mediasphere. Continue reading

Are You Following Too Many People on Twitter?

Image representing Twitter as depicted in Crun...
Image via CrunchBase

I was just trying to reduce the number of followers I was following for 2 practical reasons:

  1. I can’t believe how many tweets I miss from people I really want to hear from;
  2. I can’t believe I can properly follow 800+ people, especially if I’m missing important tweets.

I have about 40 pages of people I’m following on Twitter. As I began skimming page by page by page, I could pretty much tell you:

  1. at least one thing about each person (or account holder as I also follow organizations and companies) and usually more;
  2. how I know them or know of them; and
  3. why I follow them.

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6 Smart Ways to Blog for Business

istock_000006348547xsmallSo you have started a blog for your company. Maybe you are using a free blog publishing and hosting tool like Blogger.com, WordPress.com or Vox.com. Personally, I’m really starting to like WordPress.com over the other free blog publishing tools.

Maybe you’ve decided to invest a little money in a more robust blogging tool such as Typepad.com. Or perhaps you’ve gone all out and invested in WordPress or ExpressionEngine server software.

No matter what your blog publishing tool, when it comes to blogging for business, you want to be strategic about what you say in your posts and how you say it. Here are 6 ways to blog for business that can help make your company blog a success.

1. Speak To a Specific Audience

With any marketing initiative, knowing your audience is key to crafting your message. Know who you are trying to reach with your blog then write your blog posts with that audience in mind. Do you need to be more formal or more conversational in your posts? Even your blogging voice can be determined by who you are trying to reach. Speak in an appropriate tone for your audience.

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MySpace or Facebook: How well do you know your audience?

Facebook, Inc.
Image via Wikipedia

Shannon Paul recently blogged about the difference between Facebook and MySpace users as outlined in NetPop Research’s new report “Connect Social Networkers 2008.” While most of the findings do make sense to me (Shannon mentioned they might seem counterintuitive), putting social media marketing campaigns into practice prove out something different.

Shannon says:

Many still think of MySpace users as younger than those on Facebook. This may have been true before Facebook opened up to users other than those with a .edu email address, but the research indicates students are more likely to be on Facebook and MySpace users are indeed older and more likely to be married.

I’m finding that when I specifically try to reach 30- or 40-somethings for campaigns, they aren’t biting at MySpace even though I know they are there. If I’m trying to reach “moms,” however, those 30-something plus women come out of the woodwork, for example.

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Why Do You Want to Be My Friend?!?

Business handshakeI am stunned and amazed by how many people just send out friend invites without taking a moment to type a few words about why they want to connect with me. The two social networks where this happens the most are Facebook and LinkedIn. Come on people, where is your social networking etiquette?!?

If I know you in real life, then I won’t think twice about accepting your friend offer (unless I don’t like you). But if you don’t know me personally, don’t assume I’ve heard of you or know that you follow me on Twitter or remember exchanging cards six years ago at an Internet event. Not putting a quick note to explain why you want to connect with me is nothing short of annoying and dare I say rude.

I know Emily Post and Ask Amy have yet come up with the Etiquette of Social Networking yet, so maybe I better start writing that book now because it is much needed. Some things I’d include would be:

1. Define your own friending policy. Before you go off half-cocked sending out friend invites, develop a strategic plan for who you’ll friend and why. Do the same for whose friend invites you’ll and accept and why you might reject one. This will be a helpful tool to refer back to as you build your social networks.

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