Dear Social Media Mama:
I’m wondering how to use Twitter in your business to publicize events? I can’t figure out how Twitter can be useful for event PR. It seems very unfocused and random.
In a Twitter Quandry
Or should I say “Tuandry” as in Twitter + Quandry (just a little Twitter insider talk)
I can’t say outright that Twitter is great for publicizing events. That’s putting the onus on Twitter when in fact the power rests in how one uses Twitter, not in how the application itself works. But used as part of an overall, comprehensive social media strategy, Twitter is a key component to galvanize people, tap into word-of-mouth power, get some Googleability and encourage action.
Here’s why and how I use Twitter in the social media campaigns I conduct.
1. Twitter as Gateway
First and foremost, I see Twitter as an active gateway to lead people over to the places where you can provide more information about whatever it is you want to publicize. If it is an event, you can post regular links to event news and developments to keep your followers informed.