Tag Archives: Social network service

5 Tips for Managing Social Media

Wrench toolAs I make presentations and write about social media, I continue to hone in on my specific views about how to use and manage your social media. Here are some of the points I’ve been making for the last year that still hold up and have crystalized into some of my key points about social media management.

1. A Blog is Your Social Media Hub
When I say this, many people still look at me in terror, especially those who finally got a web site up after all these years or just spent a bucketload of money to redesign their existing web site. I’m not saying that a web site is now obsolete because of social media and Web 2.0 tools, however, blog publishing tools tend to integrate these tools so that embedding social functionality is incredibly easy.

Many web sites and custom or older web site content management systems don’t even support javascript or flash code, literally stripping out widgets and embedded social features. This functionality flaw makes social media integration a bitch. (Note that WordPress.com also has this flaw which really pisses me off.) Continue reading

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