Tag Archives: twitter

5 Tips for Managing Social Media

Wrench toolAs I make presentations and write about social media, I continue to hone in on my specific views about how to use and manage your social media. Here are some of the points I’ve been making for the last year that still hold up and have crystalized into some of my key points about social media management.

1. A Blog is Your Social Media Hub
When I say this, many people still look at me in terror, especially those who finally got a web site up after all these years or just spent a bucketload of money to redesign their existing web site. I’m not saying that a web site is now obsolete because of social media and Web 2.0 tools, however, blog publishing tools tend to integrate these tools so that embedding social functionality is incredibly easy.

Many web sites and custom or older web site content management systems don’t even support javascript or flash code, literally stripping out widgets and embedded social features. This functionality flaw makes social media integration a bitch. (Note that WordPress.com also has this flaw which really pisses me off.) Continue reading

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How To Properly Respond to Requests on Twitter

istock_000004158211xsmallDear Social Media Mama,

A colleague just told me about a freelance editing lead that was posted in a writer’s forum in Twitter. I realized I haven’t used Twitter for this purpose before or to even answer someone.

I looked at how to respond to someone in the Help section on Twitter and I think I understand how I reply to him. I reply to him in on Twitter page, using the @reply function, right?

But what I still need to know is what is the protocol here. Do I send the person a complete resume and cover letter, which it doesn’t seem like you can do in Twitter or do you send a short message briefly saying who you are and send him a link to either my linkedin page or website? Or something else totally different?

Twitter Mystified

Dear TM:

Basically, you can contact people in two ways on Twitter itself:

1. @ing (“atting”) them – If they are not following you, this is your only way to hope to get their attention directly. You put an @ sign in front of their Twitter handle and put that at the START of your tweet in response to them. First make sure you are following them in order for them to privately message (DM) you in response. Then @ them that you’d like to submit something in response to their announcement and would like to know how to contact them.

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Using Twitter to Publicize Events

Dear Social Media Mama:

I’m wondering how to use Twitter in your business to publicize events? I can’t figure out how Twitter can be useful for event PR. It seems very unfocused and random.

In a Twitter Quandry

twitterDear Quandry:

Or should I say “Tuandry” as in Twitter + Quandry (just a little Twitter insider talk)

I can’t say outright that Twitter is great for publicizing events. That’s putting the onus on Twitter when in fact the power rests in how one uses Twitter, not in how the application itself works. But used as part of an overall, comprehensive social media strategy, Twitter is a key component to galvanize people, tap into word-of-mouth power, get some Googleability and encourage action.

Here’s why and how I use Twitter in the social media campaigns I conduct.

1. Twitter as Gateway

First and foremost, I see Twitter as an active gateway to lead people over to the places where you can provide more information about whatever it is you want to publicize. If it is an event, you can post regular links to event news and developments to keep your followers informed.

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Are You Following Too Many People on Twitter?

Image representing Twitter as depicted in Crun...
Image via CrunchBase

I was just trying to reduce the number of followers I was following for 2 practical reasons:

  1. I can’t believe how many tweets I miss from people I really want to hear from;
  2. I can’t believe I can properly follow 800+ people, especially if I’m missing important tweets.

I have about 40 pages of people I’m following on Twitter. As I began skimming page by page by page, I could pretty much tell you:

  1. at least one thing about each person (or account holder as I also follow organizations and companies) and usually more;
  2. how I know them or know of them; and
  3. why I follow them.

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Why Do You Want to Be My Friend?!?

Business handshakeI am stunned and amazed by how many people just send out friend invites without taking a moment to type a few words about why they want to connect with me. The two social networks where this happens the most are Facebook and LinkedIn. Come on people, where is your social networking etiquette?!?

If I know you in real life, then I won’t think twice about accepting your friend offer (unless I don’t like you). But if you don’t know me personally, don’t assume I’ve heard of you or know that you follow me on Twitter or remember exchanging cards six years ago at an Internet event. Not putting a quick note to explain why you want to connect with me is nothing short of annoying and dare I say rude.

I know Emily Post and Ask Amy have yet come up with the Etiquette of Social Networking yet, so maybe I better start writing that book now because it is much needed. Some things I’d include would be:

1. Define your own friending policy. Before you go off half-cocked sending out friend invites, develop a strategic plan for who you’ll friend and why. Do the same for whose friend invites you’ll and accept and why you might reject one. This will be a helpful tool to refer back to as you build your social networks.

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