Tag Archives: Web 2.0

5 Tips for Managing Social Media

Wrench toolAs I make presentations and write about social media, I continue to hone in on my specific views about how to use and manage your social media. Here are some of the points I’ve been making for the last year that still hold up and have crystalized into some of my key points about social media management.

1. A Blog is Your Social Media Hub
When I say this, many people still look at me in terror, especially those who finally got a web site up after all these years or just spent a bucketload of money to redesign their existing web site. I’m not saying that a web site is now obsolete because of social media and Web 2.0 tools, however, blog publishing tools tend to integrate these tools so that embedding social functionality is incredibly easy.

Many web sites and custom or older web site content management systems don’t even support javascript or flash code, literally stripping out widgets and embedded social features. This functionality flaw makes social media integration a bitch. (Note that WordPress.com also has this flaw which really pisses me off.) Continue reading


Social Media and Web 2.0 for Business

An example of a social network diagram.
Image via Wikipedia

In the mid-1990s, business owners were realizing that they needed to understand the Internet and have a presence on the World Wide Web. Today, web sites are a given for almost any business. Now there are blogs, social networks, wikis, RSS feeds, widgets and a slew of other online sites and tools that are considered part of Web 2.0.

This post is the first of a series of posts designed to help business owners understand social media and Web 2.0 tools to enhance their online marketing efforts.

What Is Web 2.0?

Web 2.0 refers to a more enhanced version of the Web we all know. Web sites that reflect Web 2.0 facilitate collaboration, networking, content sharing, and social interaction. Social media refers to any type of online media that has an added social aspect to it. Social media empowers others to share your message.

Blogs Are Social

For example, blogs are considered social media. While blogs started out as sites where anyone could easily publish text and images, they eventually included a feature allowing readers to comment on the blog posts. The comment section on blogs such as this one can become online communities where readers not only comment on what they read from the blogger but also communicate amongst themselves. Blogs are much more social than web sites that contain static text.

Continue reading